The Doctor Valentino Rossi and Jorge Lorenzo, the guest star by Yamaha play a key role in spreading the environmental message to thousands of racing fans in KISS, the flagship sustainability programme of the FIM, inspired by the KiSS Mugello project first launched in 2013 and which has since been organised at circuits worldwide and in several different disciplines.
The 2016 Mugello initiative is being organised by 2014 FIM Environmental Award winners Yamaha Motor Racing, who are returning to the Tuscan Circuit again this season and taking on their role as environmental ambassadors for the greener side of racing in partnership with Circuito de Mugello, Dorna and IRTA. The 2016 edition is being enhanced with new activities that will help to promote social and economic sustainability whilst educating fans on a greener, more environmentally responsible attitude to race attendance.
KISS Mugello (KISS – Keep It Shiny and Sustainable) has proved an incredible success over the last four years, with Movistar Yamaha MotoGP riders Valentino Rossi and Jorge Lorenzo playing a key role in spreading the environmental message to thousands of racing fans. The Mugello Circuit is the perfect location for the activity, having been the first in the world to receive recognition of its “Achievement of Excellence”, the highest level of accreditation in environmental sustainability offered by the FIA, in April last year.
As in 2015, this year 20,000 waste management kits containing biodegradable waste bags and “Good waste management” leaflets will be distributed to race fans over the Grand Prix weekend. New for the initiative in 21 and 22 on May during MotoGP 2016, will be the distribution of the instruction leaflets outside the circuit in local consumer areas as well as used battery recycling bins within the paddock. Yamaha Motor Racing has also supplied a number of waste bins for the paddock, increasing the total considerably.
This year VR|46 (the accessories company by Valentino Rossi) will continue to be involved in the initiative, providing t-shirts and hats to members of the social enterprise L’Orologio, who will be assembling and distributing the 20’000 kits. Yamaha Motor Racing, Mugello Circuit and VR|46 will also organise a fundraising campaign for the not-for-profit organisation that cares for sick children, the Fondazione dell’Ospedale Pediatrico Meyer of Florence. At the track, race fans will have the chance to buy one of 500 t-shirts with the slogan “Yellow + Blue = Green” .
A host of other activities plus intensive social media communications will ensure KiSS Mugello continues to go from strength to strength and mark 2016 as another clean, green year at Mugello.